Who your emails come from

Every marketing email is signed by a sender address. The address book holds the ones this organization may use, and one of them is the default that signs campaigns, sequences and sign-up confirmations.

The rule that governs it

An address may only be added on a domain this organization has verified and proved. Not a domain someone else verified, not a domain in the process of being verified — see sending domain. The reason is not bureaucratic: an address on an unproven domain is precisely what a spoofing attempt looks like. Mail providers treat it that way, and so does the product.

Before your first verified domain

Until a domain is verified, emails go out under a shared AgentsMail address, and you have nothing to set up.
That grace ends the moment a domain is verified. From then on your own sender address is required, and campaigns stop going out until the book has one. The settings screen says so before it happens.

What you set

  • The address — alone (hello@your-domain.com) or in full form (Mike Codeur <mike@example.com>), in which case the name is picked up.
  • The display name — what the inbox shows in front of the address. A recognisable name is worth more for open rates than any subject line trick.
  • The default — the one that signs when nothing else is chosen.
A campaign can pick a different address from the book, per campaign.

What refuses

Adding an address on a domain that is not verified and proved. Sending when the book is empty while a domain is verified. Sending with an address that no longer belongs to a verified domain — for instance after a domain was removed. Each of those comes back named, on the refusals page and in the sending setup status.

What it implies elsewhere

The postal address, the time zone and the email language live next door, in sending settings: the postal address is legally required in the footer of marketing emails, the time zone is what a schedule is expressed in, and the language decides how {{today}} is written. Removing an address from the book does not rewrite history: campaigns already sent keep the sender they went out with.