What makes it different from a sequence
A sequence follows each person: someone who subscribes on Monday gets step 2 three days after their Monday, and someone who subscribes on Thursday gets it three days after their Thursday. Your contacts are scattered all over the journey. A series follows the calendar. Nobody enrols, nobody has a personal clock, and everyone is always on the same step — because a step belongs to a date, not to a person.| Sequence | Series | |
|---|---|---|
| It starts on | A contact joining a list, or getting a tag | A date you choose |
| The clock | Runs per contact, from their entry | One calendar, shared by everyone |
| Who is enrolled | Everyone who entered | Nobody — there is nothing to enrol |
| A sending step produces | One email to one contact | One campaign to the whole audience |
Building the calendar
Three things decide when a step goes out.- The start date lives on the series itself, in its trigger. It is the moment step 1 is measured from — and moving it moves the entire series, without touching a single step.
- Wait blocks give the duration between two steps, in hours or days, exactly as in a sequence. They are ordinary blocks you drop between two sends.
- A send time on a step gives the moment in the day. It is optional: without one, the step goes out as soon as the wait has elapsed.
| The step's send time | It goes out |
|---|---|
| None | Wednesday 9:00 — as soon as the wait elapses |
| 10:00 | Wednesday 10:00 |
| 8:00 | Thursday 8:00 — 8:00 on Wednesday had already passed |
What happens on the day
At a step's moment, AgentsMail creates a real campaign named<series name> · step N and sends
it. From then on it is an ordinary campaign: same statuses, same
statistics, same audience rules, same balance.
Before that moment, the campaign does not exist. Nothing sits in draft — deliberately: a draft in
your list could be sent by hand, out of the series' order, and its audience would be resolved from
stale information.
You can see what is coming in two places:
- the Series tab of the campaign list, with the date each step is due;
- the calendar, alongside your scheduled campaigns.
Sending a step to those who reacted to an earlier one
By default every step goes to the whole series audience. A step can instead target the people who reacted to an earlier sending step — those it reached, those who opened it, or those who clicked in it. The screen names the step it refers to, so you read "those who opened step 2", never "those who opened". Opens are indicative: an inbox that preloads images counts an open nobody made, and a reader who blocks images opens without being counted. Clicks are not indicative. If a step refers to one that has not gone out yet, the series pauses and tells you rather than sending to nobody.When a step cannot go out
If a step is refused — not enough balance, a domain that is no longer verified — the series pauses at that step and notifies you, naming the step and the reason. Nothing half-sent is left behind, and no campaign is left in your list. Fix what is named, then reactivate: the series picks up where it stopped. A step whose audience is empty is not a refusal. It is recorded as sent with no recipient, and the series carries on.Editing a published series
Editing works as it does for any sequence: open a draft version, change it, publish it. Steps keep their identity across a republication, so a step targeting "those who opened step 2" still points at the right one.Series are built in the app, not through the API. A series is a sequence whose version carries
triggerType: "fixed_date", and the API refuses to create one — the start date and each step's
send time are chosen on screen. Reading a series, renaming it, activating, pausing and deleting it
all work normally. See the Sequences API.